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You can’t teach people to be creative, but you can inspire them to find their creativity. That is what happens at Adobe MAX.
My favorite Photoshop instructor of all time, Bert Monroy, took people on a search for impossible worlds at AdobeMAX, at the Los Angeles Convention Center, October 5-7. It is fascinating and amusing to watch Monroy work. Not only does he have a great dry sense of humor, but the reactions he evokes from his audiences are entertaining. Even people who have used Photoshop for years can be seen literally gasping and muttering “OMG” at the tricks Monroy shows them.
If creativity glowed like nuclear radiation, the Los Angeles Convention Center and the adjacent LA Live could have been seen from Mars last week, October 5-7, as artists, graphic designers, photographers, filmmakers and computer experts converged from around the world for Adobe Software’s annual conclave, AdobeMAX. The conference covered Adobe’s extensive line of software including Photoshop, InDesign, Premiere Pro, Acrobat, and many new apps.