I recall some discussions we’ve had at our Social Media Toastmasters meetings about the good and bad aspects of the tracking of your activities that takes place online. Mostly, people did not like this and were looking for ways to prevent it.
I’m sharing an article which provides a different perspective. David Rubinstein is Editor-m-Chief of SD Times. (SD = Software Development.) They have just re-engineered their website, which, as you might guess, serves a very technologically sophisticated audience. David discusses the thinking that went into how much tracking they would do and why.
I hope you find the article enlightening.