Murphy’s approach is to treat the trailer project like a mini-movie with its own three-act structure.
Teach, Technologist
NAB Show 2016: ‘In a World…’ – The Secrets Behind Successful Film Trailers
by Leo Sopicki • • 0 Comments
Month: April 2016
Teach, Technologist
NAB Show 2016: Ang Lee on Pushing the Limits of Cinema
by Leo Sopicki • • 0 Comments
Ang Lee’s last film was created in High Dynamic Range, 4K, at 120 frames per second and in 3-D. In English that means that, compared to your big-screen HD TV, the film has more colors, four times the definition, four times the frame rate, and depth. This is the most technologically advanced feature film ever made.
Technologist
NAB Show 2016: Batman versus HDR – You ain’t seen nothin’ yet
by Leo Sopicki • • 0 Comments
Eighty-nine years ago, Al Jolson said to the audience watching his film ‘The Jazz Singer,’ the first film with synchronized dialog, “You ain’t heard nothin’ yet.” After viewing the demo of High Dynamic Range (HDR) video and Dolby ATMOS sound at the Future of Cinema Conference in Las Vegas, I can confidently say, “You ain’t seen nothin’ yet.”
Teach, Technologist
SXSW: Virtual Reality and Augmented Reality Everywhere, in Everything, and Everyone has a Story
by Leo Sopicki • • 0 Comments
The question that dominated many of the VR/AR seminars at SXSW was “How do you tell a story using this new technology?” “New” because the hardware has become affordable for consumers, and game engines used to create VR have become more powerful. The market is attracting a range of companies, from startups to ancient tech giants like IBM and Microsoft.