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Tag: Oculus

SXSW: Virtual Reality and Augmented Reality Everywhere, in Everything, and Everyone has a Story

AR VR SXSW

The question that dominated many of the VR/AR seminars at SXSW was “How do you tell a story using this new technology?” “New” because the hardware has become affordable for consumers, and game engines used to create VR have become more powerful. The market is attracting a range of companies, from startups to ancient tech giants like IBM and Microsoft.