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Tag: creatives

SXSW Interactive: Newsjacking, Uncertainty, and Accidents

(First published on blogcritics.org) Among the computers, flashing lights, video cameras, ubiquitous Wi-Fi, and people dressed as bloated software of SXSW, you wouldn’t expect to find authors reading their books. But, after all, books were the first interactive media, so they are represented at SXSW as well. David Meerman Scott talked about his new book Newsjacking: How to…